Every beauty salon in the United States advertised that particular haircut, and it became incredibly popular among women. Veronica Lake was nicknamed “the girl with the Peek-a-boo bang” due to the popularity of this haircut.
During World War II, Veronica Lake changed her trademark peek-a-boo hairstyle at the urging of the Government to encourage women working in war industry factories to adopt more practical, safer hairstyles. Although the change helped to decrease accidents involving women getting their hair caught in machinery, doing so may have damaged Lake’s career.
She also became a popular pin-up girl for soldiers during World War II and traveled throughout the United States to raise money for war bonds.