According to a voice actor for the film, the Pixar picture “Elemental,” which includes the studio’s first “non-binary” character, earned just $29.5 million in its first weekend.
It was Pixar’s worst opening weekend ever. Despite artistic leadership from Pixar, one of the most well-known studios in the entertainment industry, and backing from Disney, which owns Pixar.
Media outlets from all over the country noted the film’s poor performance.
The film “fell short of already low expectations, according to Variety. “Pixar’s ‘Elemental’ falls flat,” headlined The New York Times on Sunday. According to The Hollywood Reporter, the move was “iced by moviegoers” alongside “The Flash,” a superhero film that has suffered by its primary actor, Ezra Miller, being the focus of controversy in 2022 after being arrested many times.
“Elemental” gained prominence by including the first non-binary character in its history, “Lake.” Kai Ava Hauser, who played Lake, announced the gig on Twitter.
BIG ANNOUNCEMENT I got to play Pixar’s first nonbinary character! Meet Lake! I voice Lake in the new movie #Elemental,”voice actress Kai Ava Hauser posted in a popular tweet that received over 51,000 likes.
BIG ANNOUNCEMENT I got to play Pixar's first nonbinary character! Meet Lake!
— 🛸 Kai Ava Hauser 🛸 (@JustAVoiceActor) June 16, 2023
I voice Lake in the new movie #Elemental! I'm seeing it in theaters tonight with my friends, so you can catch it in theaters too if you wanna see them. 💙 pic.twitter.com/6kBPGvCATE
“Elemental” is the latest in a string of contentious film and television choices made by the entertainment conglomerate this year.
Disney said earlier this year that its streaming service, Disney+, had lost 2.4 million subscribers. With episodes like “Proud Family: Louder and Prouder,” which contained aspects of Critical Race Theory and attacked Abraham Lincoln for not “caring” about eliminating slavery, Disney+ sparked significant controversy.
Reuters reported Pixar Studios’ 75 employment losses this year as the first major layoffs at the studio in decades.
After another Pixar picture, “Lightyear,” bombed at the box office, the cutbacks were made. Some films, such as “Lightyear,” were not feasible in overseas markets because they featured same-sex couples, and they were also poorly regarded in the United States, a conclusion that Pixar’s chief creative officer Pete Docter attributed to asking too much of the audience.
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